TourismOhio was looking to evolve their "find it here." campaign for another year. So what perfect way to answer that than with user generated content of travelers who had already "found it."

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My creative team and I developed a campaign that allowed us to showcase beautiful UGC photography from around the state, giving TourismOhio an endless supply of new content to tap into. It also kept the door open to literally anything they might like to showcase or promote, making the campaign extremely flexible.